4 March 13:15LOE

How do you know if your idea solves a real problem? 

And how do you avoid spending time and resources in the wrong direction?​ Together with LEAD, we invite you to a practical and inspiring session on market verification, one of the most critical steps when moving research-based ideas, deeptech solutions, or early innovations toward real impact.

In this lecture, we break down:​

  • Why early customer dialogue is essential to reduce risk and increase clarity​
  • How to find the first 5–10 customers who can confirm your need and use case​
  • Simple methods to test needs, value propositions, and application areas, before you build​
  • How market insights strengthen decisions around IP, funding, and development​
  • Examples from research and startups that succeeded by verifying early and strategically​

You will leave with concrete tools, examples, and a structured approach to move from assumptions to evidence and build the foundation for a solution that is wanted, useful, and scalable.​

All you need to know

Who should attend? This lecture is relevant for researchers, students, innovators, and entrepreneurs who want to understand their market earlier and increase the chances of turning ideas into real-world impact.​

Deadline for registration: 27 Febraury

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Contact

Elin Rödjeby
Project Manager at Norrköping Science Park

If you have questions about the session, please don't hesitate to contact Elin at elin.rodjeby@nosp.se or +46 70 325 42 48

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The courses are part of Norrköping Science Park’s project Uppskalning HOPE, supporting companies in printed and organic electronics. The project is co-financed by Region Östergötland, Slättö, and the EU Regional Development Fund.